I.H.F is an elegant and contemporary women's fashion brand with a British influence. The brand's design style and exclusive patterns always reflect the rich cultural and artistic heritage of the misty land where it was born. In the "Summer Garden" collection, I.H.F continues to recreate a poetic and romantic natural space inspired by paintings, using luxurious materials for the Summer 2023 season.
"Summer Garden" draws inspiration from two famous British artworks, "Rose" and "Golden Lily," by renowned British artist William Morris. These patterns embody his deep love for nature, displaying bright, warm, and vivid beauty. Morris's work always focuses on aesthetic value, craftsmanship, and a sense of relaxation in life. From this inspiration, I.H.F's creative team has researched and skillfully applied these elements to create new, unique, and impressive pattern designs that align with the brand's spirit.
The first pattern in the collection is Rose Garden, depicting lively birds perched on branches amidst vibrant flowers in a romantic garden where roses and tulips harmoniously intertwine. On the other hand, the second pattern named Flower Garden brings forth an intriguing feminine beauty, both delicate and powerful, highlighting the graceful structure of tree trunks intertwined with blossoming lilies.
"Summer Garden" offers a diverse range of elegant silhouettes that bear the signature of the I.H.F brand, including bodycon dresses, A-line dresses, shirts, pencil skirts, and contemporary menswear-inspired suit designs. In addition to these iconic designs, I.H.F introduces the latest evening gown styles for this Summer season, such as tulip-inspired midi dresses, one-shoulder silk gowns with feminine bow accents, and long wrap dresses combined with cropped jackets. These designs embody elegance, sophistication, and grace for the women of I.H.F.
The "Summer Garden" collection features carefully selected colors from the Pantone Spring/Summer 2023 color palette, including Crystal Rose pink, Magenta pink, Empire Yellow gold, Illuminating yellow, as well as the timeless elegance of black and white. This trendy color palette creates a colorful garden in the summer afternoon.
I.H.F continues to use key materials for the summer season, such as brocade, punto, silk, organza, and chiffon. The standout material in the collection is Jacquard brocade with raised textures, combining patterns imitating intertwining roses and balanced Acanthus leaf motifs on the fabric surface. This direct weaving technique on the fabric, along with impressive patterns, creates depth, luxury, and grandeur. With this unique material combination, the "Summer Garden" exudes elegance and allure in shades of white, yellow, purple, and black.
Joining I.H.F in this collection are special appearances by Supermodel Tuyet Lan and International Model Iryna Yang, embodying the beauty of contemporary femininity in the exquisite and vibrant garden setting. Additionally, the "Summer Garden" collection carries a profound message from the creative team: "The summer evening garden is like a woman's soul, full of passion and vitality, joy and romance. This soul harmonizes with the world around it through love for life and intense energy, inspiring a more vibrant and fulfilling life."