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Our Story

 

HISTORY

2013: I HATE FASHION was established in Spitalfields, London.

2015: I HATE FASHION debuted in Vietnam.

2017: I HATE FASHION was managed and distributed by CBF.

2022: I.H.F announced a New Trademark update.

2023: I.H.F launched the First Line Haute Couture - I.H.F ATELIER to the Global Market.

2024: I.H.F launched the Contemporary Line - IHF STUDIO to the Global Market.

 
ESTABLISHMENT
I.H.F is a high-end fashion brand that was conceptualized and established in the United Kingdom in 2013 by a group of young designers who studied and worked in London. They have passion for fashion and appreciate the value of culture, history, art and architecture of the United Kingdom.
 
BRAND INSPIRATION
Inspired by global culture and architecture and the style of elegance and vibrance, I.H.F’s design team has integrated these sustainable values with contemporary fashion trends to suit the lifestyles of modern women. 
 
BRAND VISION & MISSION
To mark as one of sophisticated fashion brands that stands-out in the area. Being the brand that builds an elegant and sophisticated image for women to confidently express their own identity. Provides dedicated and attentive service to ensure customers have a great experience. 
 
CORE VALUE
We aspire to create quality and sustainable products, while minimizing the environmental impact during the production process. In our manufacturing environment, we always uphold the core values of our corporation, company, and brand. 
 
I.H.F ATELIER
I.H.F Atelier stands as the first line within the distinguished portfolio of the high-end fashion brand I.H.F. Meticulously crafted with exquisite handcrafted details, I.H.F Atelier embodies the epitome of luxury and sophistication.
 
CULTURE ASPIRATION
I.H.F fosters a creative spirit through fashion prints, drawing inspiration from culture, art, and architecture. Each season, the brand introduces unique and contemporary patterns, crafted by a visionary design team. Fluid and feminine, I.H.F motifs push the boundaries of fashion and offer new perspectives on style.